All products

Everything we make ultimately does the same thing: shape your hair without damaging it. Plates that spread the heat evenly, motors that stay quiet, cords that turn with you instead of kinking. Straighteners, curling irons, hair dryers, brushes and the accessories that go with them, every one of them tested in our own salon in Almelo. Tools you use for years, not for one season.

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  • Air Straightener

    Air Straightener

    Blow-dry and straighten in one step, without hot plates.

    €229,00
  • Hair Dryer Diffuser

    Hair Dryer Diffuser

    Turns your Ionic Hair Dryer into a curl dryer.

    Sale price  €12,00 Regular price €16,00
  • Round Blow-Dry Brush

    Round Blow-Dry Brush

    Sale price  €12,50 Regular price €12,95
  • Heat-Resistant Glove

    Heat-Resistant Glove

    Curl right on the barrel, without burning your fingers.

    Sale price  €7,00 Regular price €7,95
  • Ionic Hair Dryer

    Ionic Hair Dryer

    Dry faster, with no frizz afterwards.

    €109,99
  • Ionic Hair Dryer Matte Black

    Ionic Hair Dryer Matte Black

    Dry faster, with no frizz afterwards.

    €109,99
  • 32 mm Curling Iron

    32 mm Curling Iron

    Loose curls and beachy waves that last all day.

    €109,99
  • One Touch Stripes Straightener

    One Touch Stripes Straightener

    Smooth hair in a single pass, with 24-carat gold in the plates.

    €224,99
  • Boar Bristle Paddle Brush

    Boar Bristle Paddle Brush

    Keeps extensions and weaves tangle-free.

    €19,95
  • Champagne & Chocolate Scrunchie Set

    Champagne & Chocolate Scrunchie Set

    €15,99
  • Tourmaline Straightening Brush

    Tourmaline Straightening Brush

    Brushing and straightening in one stroke.

    €89,99
  • Teasing Brush

    Teasing Brush

    Lift and volume at the root.

    €14,95
  • V+ Straightener

    V+ Straightener

    Straight hair in seconds, with vibration technology against frizz.

    €159,99

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Everything you want to know

All questions
Is this suitable for my hair type?

Our devices are made for every hair type; the difference lies in the model you choose and the temperature you work at. Torn between two stylers? Describe your hair through the contact page: how thick, how long, coloured or not. You will get concrete advice within four working hours from someone who uses the products themselves.

Which temperature do I choose for my hair?

For the straighteners: 180 degrees for fine, thin, blonde or damaged hair. 200 degrees for normal hair. 220 degrees for thick, coarse or unruly hair.

The Air Straightener works with warm air instead of plates and ranges from 80 to 160 °C: 80 °C in wet mode, 120, 140 or 160 °C for dry styling. With the Curling Iron 32 mm, choose 160 °C for damaged hair, 180 °C for fine, 200 °C for normal and 220 °C for thick hair.

Always start at the lowest setting that does the job: one calm pass at the right temperature gives more shine and less damage than five quick ones that are too hot. If you find yourself going over the same section more than twice, move up a setting rather than pulling harder.

Can I also make curls with a straightener?

Yes. The plates of the One Touch Stripes are rounded and flexible, so you can turn the section around them instead of only sliding along it. Take sections of no more than four centimetres, turn the styler half a rotation and pull down slowly.

Then let the curl cool in your hand before you let go, because hair sets while it cools and not while it is hot. Do that and the curl easily holds for two days.

Can I send it back?

You have a 14-day cooling-off period from the day you receive the parcel. Hair stylers are hygiene products, so that period applies as long as the seal is unbroken and the device has not been used. Inspect it the way you would in a shop.

If you want to send it back, let us know within those 14 days. Return shipping is at your own expense. You get your money back within 14 days of us receiving the parcel, and you do not need to give a reason.

What does the warranty cover?

Every device comes with a 12-month warranty, from the day you receive it. It covers defects that arise from normal use, such as in the heating element, the electronics or the switch.

For a claim you need your proof of purchase and the original box. Not covered are, among other things, devices you have repaired yourself, broken-off parts, a cable that shorts because it was stored incorrectly, and discolouration from coloured hair or styling products.

When will my order be delivered?

Everything in the shop is currently a pre-order, with 25% off. Expected delivery is around the first week of November. As soon as your parcel is on its way, you will receive an email with track and trace.

All questions

Pre-order −25%

Delivery around the first week of November.

12-month warranty

On every device, through one simple form.

14-day cooling-off period

Not right for you? Send it back unopened.

Personal advice

A permanent service team in the Netherlands.